Fair Trade contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers – especially in the global south.
As a movement, fair trade is about more than just trading and fair prices: the movement takes a market-based approach towards empowering local producers. Fair trade organizations promote social justice through fair payments to producers and employees, anti-child labor policies, long-term trading relationships, and environmentally sustainable production methods.
Consumers yield significant power through their purchase of coffee or bananas or any product bearing the fair trade logo. Buying fair trade products is one small way to advocate for change in the rules and practice of conventional trade and shows how a successful business can also put people first.